Novartis taps celeb dancer and ‘Ellen’ show DJ to headline Adakveo social challenge
So you think you can dance—for Adakveo? Novartis’ latest campaign asks people to bust a move to raise awareness around sickle cell anemia and its branded treatment. Led by well-known hip-hop dancer Stephen “tWitch” Boss, who also appears on “The Ellen DeGeneres Show” as a DJ, the “Do U” campaign invites the public to create… Read More »