Tag Archives: Consumer

‘Probiotic’ Soda Company Poppi Sued for Consumer Fraud

“Functional beverages” are popular among health-conscious consumers these days.1 They’re a category of mass-produced drinks that, aside from being tasty, have supposed health benefits. One of the biggest companies in this market is Poppi, which claims that their products can benefit gut health. However, one discerning shopper was able to see through the misleading advertisements… Read More »

The Post-COVID 19 Health Consumer: Ready for DIY Health Care and More Open to Telehealth

The COVID-19 pandemic has re-shaped consumers for work, school, fitness, cooking, and certainly for health care. PwC’s Health Research Institute has combed through their consumer survey data and developed insights on health consumers, shared in a summary titled Consumer health behavior and the COVID-19 pandemic: What we’ve learned. Most U.S. consumers would be likely to… Read More »