74% of CMOs have already – or expect to – face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO… Read More »
Dive Brief: The Supreme Court has agreed to hear a case involving the Trump administration’s cuts of Medicare Part B reimbursement for drugs that hospitals obtain under the 340B program. The case pivots on whether CMS has the authority to make payment cuts under the outpatient prospective payment system. The justices are expected to hear… Read More »
Bristol Myers Squibb’s Opdivo has plenty of competition in its current bladder cancer indication—so it’s hoping to strike out on its own in a new area of the disease. The company revealed Thursday that its PD-1 fighter, against placebo, had lengthened the time muscle-invasive urothelial carcinoma patients could remain disease-free after surgery. All patients saw benefit,… Read More »