Tag Archives: Upstream

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of… Read More »

Upstream appoints George Kalyvas as Chief Commercial Officer to oversee market growth acceleration

Upstream’s Chief Operating Officer takes on extended CCO duties as part of a newly expanded role as pioneering mobile marketing platform gains momentum London, November 03, 2021 – Mobile marketing automation leader Upstream has appointed George Kalyvas as its new Chief Commercial Officer (CCO). Kalyvas – currently Chief Operating Officer and a 12-year veteran at… Read More »