Tag Archives: marketing

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of… Read More »

Democrats forcing clampdown on vaping industry marketing to children

Democrats are stepping up efforts to clamp down on e-cigarette makers’ marketing practices that they argue target children, a public health issue that is returning to the political agenda after being pushed to the back burner by the pandemic. North Carolina Attorney General Josh Stein, a Democrat, settled the first state-initiated lawsuit against Juul, the… Read More »