Lowe is creating a campaign that seeks to repeat the success of a series of humorous Diet Coke commercials in Sales of the Diet Coke brands grew 2. Retrieved May 28, Yiuniezc Subscribe. Diet drinks.
Archived from the original on February 16, Diet Coke with a combination of Ginger and Lemon flavors. Her secret: a caffeine-free Diet Coke up her glove. View discussions in 2 other communities. September 7, Pepsi returned several months later with a reformulated citrus-cola hybrid [11] called Crystal From Pepsi, but that was short-lived as well. According to the FDA. Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake. This new campaign come just under three months since it launched a tongue-in-cheek campaign to promote its new flavours — Diet Coke Twisted Strawberry and Diet Coke Exotic Mango.
The “born to die” strategy included using the poor-performing Tab brand rather than Coke, labeling the product as a “sugar free” diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were “medicinal”. The commercial isn’t immediately anything strong. Diet Coke TV Spot. Discontinued in Australia and Israel. It was sweetened with artificial sweetener aspartame and had a separate formula for manufacturing which was different from Coca-Cola recipe. Joined: Feb 8. Download as PDF Printable version.